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COS - Zephyr Lodge

Advertising and promotional

Client: COS (Colors Of Sound) Promotions

Pieces:  Poster, post, and stories for social networks.

Technique and Software: Social media and advertising design.

Illustrator, Photoshop and After Effects.

In collaboration with:  Ana Laura Chacón

The promoter COS (Colors of sound) needed to create publicity for its event, which would take place at Zephyr Lodge, which is located in the department of Alta Verapaz, Guatemala.

The media strategy created works so that the target group, being 18 years old and older, from socioeconomic level A to B-, who find out about this type of event through social networks, decided to conduct a campaign on Instagram and Facebook.

This campaign consists of organic elements and a very striking color palette. The posts are accompanied by animations that are published in the stories of each application.


So also a printed poster was worked on, which would be stuck in discos or places that the target group frequents. This contains the name of the artists to be presented and a photograph of the place.

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