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el carmen

handcraft market

promo idea logo final-01.png
Social Media

Client: "El Carmen" Handcraft Market

CORAGUA (Asociación de artesanos del altiplano)

Pieces: Logo and informative material (Folding, flyer, billboard, signage, and posts for social networks)

Technique and Software: Illustrator and Photoshop

The El Carmen handicrafts market, located in Antigua Guatemala, required the creation of a corporate image for its business, as well as an informative material for its new clients to know.


Being a company that is aimed at people of all ages, mainly foreign tourists, of all social classes.


Following the same graphic line, I worked on printed and digital proposals for their informative material, being this one of very striking and saturated colors like most Guatemalan handicrafts.

The logo is inspired by the Mayan culture, by the cuts of the pyramids, the rhombuses of the center in the symbolism of the plateau mean the heart, which represents the effort, work, and dedication that all artisans put to their work.

This contains a typographic arrangement between san serif and script fonts.

As an informative material, a drop-down, flyer, billboard, and content for social networks were created, despite the fact that the market has hundreds of visitors a day, this material was designed to make the new corporate image known to the target group.

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